The use of visual warnings in social marketing: The case of tobacco

By K. Gallopel-Morvan, Patrick Gabriel, M. L. Gall-Ely, Sophie Rieunier, Bertrand Urien. 2011

116 citations recorded by the source corpus.

Subfields: Applied Psychology, Marketing, Social Psychology

View Paper: https://www.semanticscholar.org/paper/ae5bbab49228b080075ccf19a268071303d018bc

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Applied Psychology

1. Beatriz Casais
2. João F. Proença

In Social Psychology

1. Beatriz Casais
2. João F. Proença

Citations in the corpus

• The use of positive and negative appeals in social advertising: a content analysis of television ads for preventing HIV/AIDS (2021, methodology): “To prevent this problem, PMT and EPPM suggest combining negative appeals with positive appeals (Gallopel-Morvan et al., 2009), which is supported by Ordered Protection Motivation Theory (OPM) (Eppright et al.”