A Terror Management Perspective on the Persuasiveness of Fear Appeals

By Omar Shehryar, D. Hunt. 2005

96 citations recorded by the source corpus.

Subfields: Applied Psychology, Social Psychology, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/c9fa5219b87fd7a32ccfff954e3cc5c92133839a

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Citations in the corpus

On the Unique Psychological Import of the Human Awareness of Mortality: Theme and Variations (2006, background): “Research has shown that death thought accessibility is increased by subliminal presentation of the numerals 911 or the letters WTC ( Landau et al, 2004 b, Study 4), reminders of cancer ( Arndt, Cook, Goldenberg, & Cox, in press ), reminders of animality ( Cox, Goldenberg, Pyszczynski, & Weise, i”
Appealing to fear: A Meta-Analysis of Fear Appeal Effectiveness and Theories (2015, background): “According to TMT, when people are reminded of their mortality by being exposed to the concept of death, they often become motivated to buffer their self-esteem to reduce mortality related anxiety (Goldenberg & Arndt, 2008; Pyszczynski et al., 1999; Shehryar & Hunt, 2005; Solomon et al., 1991).”
Collective guilt mediates the effect of beliefs about global warming on willingness to engage in mitigation behavior (2010, result): “We predict that collective anxiety will not provide the same pattern of results as collective guilt, as fear appeals produce mixed results depending upon the nature of the envisioned harm (Shehryar & Hunt, 2005).”
Consumer response to different advertising appeals for new products: The moderating influence of branding strategy and product category involvement (2010, background): “Negative emotional appeals, of course, are frequently used to attract attention to the ad and break through the clutter ( Pope et al , 2004 ; Shehryar and Hunt, 2005 ).”
The use of visual warnings in social marketing: The case of tobacco (2011, result): “These theories could help interpret contradictory results that offset the effect of fear appeal warnings (Shehryar and Hunt, 2005).”
Impact of fear appeals on pro-environmental behavior and crucial determinants (2016, background): “Fear appeal communications are commonly used in persuasive health campaigns designed to reduce undesirable social behavior such as smoking, drug use, and driving while intoxicated (Shehryar and Hunt 2005).”