The role of fear appeals in improving driver safety: A review of the effectiveness of fear-arousing (threat) appeals in road safety advertising.

By Ioni Lewis, Barry Watson, Richard Tay, Katherine M. White. 2007

186 citations recorded by the source corpus.

Subfields: Applied Psychology, Social Psychology, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/8619bd20afc506b92cb951df126c123ef2b589ad