COVID-19 and repeat visitation: Assessing the role of destination social responsibility, destination reputation, holidaymakers’ trust and fear arousal

By S. Hassan, Mohammad Soliman. Journal of Destination Marketing & Management, 2020

250 citations recorded by the source corpus.

This study aimed to examine the influence of destination social responsibility (DSR) on destination reputation, holidaymakers' perceived trust and their revisit intention. It also tested the direct paths between destination reputation, tourists' perceived trust and revisit intention. Moreover, it investigated the moderation impact of fear arousal due to COVID-19 on the relations between visitors' revisit intention and its associated antecedents. PLS-SEM was employed to analyze the data gathered from 543 domestic holidaymakers who have recently visited tourism destinations in Egypt. The findings indicated that tourists' revisit intention is positively and significantly influenced by DSR, destination reputation and their perceived trust. Additionally, DSR is positively linked to destination reputation and visitors' trust, which in turn is positively affected by destination reputation. The results also revealed that fear arousal negatively moderates the link between destination reputation, holidaymakers’ trust and their intention to revisit. Academic and managerial implications, limitations, and directions for future studies were also presented.

Subfields: Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/efa27aba913c2ac5dcf986fb0781a68ea91a5c2f

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In Organizational Behavior and Human Resource Management

In Sociology and Political Science

Citations in the corpus

Destination image during the COVID-19 pandemic and future travel behavior: The moderating role of past experience (2021, background): “Past experience has also been shown to directly affect tourists risk perceptions of a destination and their travel intentions at uncertain times such as the COVID-19 pandemic (Hassan & Soliman, 2021; Karl et al., 2020).”