The Impact of Ambient Scent on Evaluation, Attention, and Memory for Familiar and Unfamiliar Brands

By M. Morrin, S. Ratneshwar. 2000

281 citations recorded by the source corpus.

Subfields: Experimental and Cognitive Psychology, Marketing, Social Psychology

View Paper: https://www.semanticscholar.org/paper/0398cb9a0ed35695075fe26225aabd58717a3d25

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In Experimental and Cognitive Psychology

In Marketing

In Social Psychology

Citations in the corpus

It's beginning to smell (and sound) a lot like Christmas: the interactive effects of ambient scent and music in a retail setting (2005, unknown): “Their suggestion was well received with the PAD model continuing to be frequently used in marketing to capture various emotions experienced by shoppers (e.g., Machleit and Eroglu, 2000; Morrin and Ratneshwar, 2000).”
An integrative framework capturing experiential and utilitarian shopping experience (2007, unknown): “brand names) encountered in the environment (Morin and Ratneshwar, 2000).”
Mall atmospherics: the interaction effects of the mall environment on shopping behavior (2005, background): “Most have been performed in a simulated environment (Morrin and Ratneshwar, 2000; Fiore et al., 2000; Spangenberg et al., 1996; Mitchell et al., 1995).”
Affective semantic space of scents. Towards a universal scale to measure self-reported odor-related feelings (2013, unknown): “…impact product evaluations, time and (in some cases, not all: see Knasko, 1989; Schiffer-stein & Blok, 2002) money spent in consumption contexts such as stores, restaurants or casinos (e.g., Guéguen & Petr, 2006; Hirsch, 1995; Morrin & Ratneshwar, 2000; Spangenberg, Crowley, & Hen-derson, 1996).”
Impact of ambient odors on mall shoppers' emotions, cognition, and spending: A test of competitive causal theories (2003, background): “While there is a significant body of scientific research on the effects of odors on human physiology and psychology, the research corpus on the effect of ambient scent on consumer behavior is much more limited (Morrin and Ratneshwar, 2000; Spangenberg et al., 1996; Gulas and Bloch, 1995; Bone and Sc”
The effect of ambient scent on consumers' perception, emotions and behaviour: A critical review (2012, methodology): “Within this framework of the modified Mehrabian–Russell environmental psychology model, the effects of ambient scent on consumers’ emotions were investigated in the studies of Chebat and Michon (2003), Michon et al. (2005), and Morrin and Ratneshwar (2000).”
TANGSERV: a multiple item scale for measuring tangible quality in foodservice industry (2002, background): “For example, the impact of ambient factors like music, scent and color has been well documented (Mattila and Wirtz 2001; Morrin and Ratneshwar 2000; Turley and Bolton 1999; Hirsch 1995; Mitchell et al. 1995; Crowley 1993; Bellizi and Hite 1992).”
The Presence of a Pleasant Ambient Scent in a Fashion Store (2013, background): “Morrin and Ratneshwar (2000; 2003) also found that scent had no effect on mood.”