Perception of traditional food products in six European regions using free word association

By L. Guerrero, A. Claret, Wim Verbeke, G. Enderli, S. Żakowska-Biemans, F. Vanhonacker, S. Issanchou, M. Sajdakowska, B. Granli, L. Scalvedi and 2 more. 2010

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Consumers’ Perspective on Circular Economy Strategy for Reducing Food Waste (2017, background): “Consumers are not only reluctant to change their own food habits, but they are very sensitive to any form of technological development associated with food products [28], and deeply conditioned by the cultural significance often associated to food products [29,30].”
Studying the influence of package shape and colour on consumer expectations of milk desserts using word association and conjoint analysis (2010, neutral): “This triangulation technique has been used by other authors dealing with qualitative techniques (Guerrero et al., 2009; Modell, 2005; Wadsworth, 2000).”
Health-related ad information and health motivation effects on product evaluations (2014, background): “…associate process claims with health, and prior literature supports this for organic foods (Baker et al., 2004; Makatouni, 2002; Stanton&Guion, 2010), traditional foods (Guerrero et al., 2010), natural foods (Rozin et al., 2004) and locally produced foods (Roininen, Arvola, & Lähteenmäki, 2006).”
What motivates consumers to buy traditional food products? Evidence from Croatia and Austria using word association and laddering interviews (2014, background): “Concepts detected by Guerrero et al. (2010) Associations in the Croatian or Austrian sample”