What motivates consumers to buy traditional food products? Evidence from Croatia and Austria using word association and laddering interviews

By M. Cerjak, Rainer Haas, Florian Brunner, M. Tomić. 2014

86 citations recorded by the source corpus.

Subfields: Food Science, Plant Science

View Paper: https://www.semanticscholar.org/paper/8c883b51d13d2f227106cad7a2390ececa9e304b

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In Plant Science

1. Oliver Meixner

Citations in the corpus

• Cow Milk versus Plant-Based Milk Substitutes: A Comparison of Product Image and Motivational Structure of Consumption (2019, background): “Previous studies on local/organic food [59] and traditional food [60] have found similar motives, where domestic/regional origin of the product was an important attribute for the consumers to support farmers and local economy.”
• Consumer willingness to pay for traditional food products (2016, background): “, 2009), tied to specific localities, regions or countries and typically evoke strong memories of childhood (Cerjak et al., 2014; Rudawska, 2014).”