Studying the influence of package shape and colour on consumer expectations of milk desserts using word association and conjoint analysis

By G. Ares, R. Deliza. 2010

357 citations recorded by the source corpus.

Subfields: Food Science, Marketing, Social Psychology

View Paper: https://www.semanticscholar.org/paper/f6f6ca676d338da5b84da9893d274054800501bf

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Food Science

1. Charles Spence

In Marketing

1. Charles Spence
2. Mary K. Ngo

In Social Psychology

1. Mary K. Ngo
2. Charles Spence
3. Camille Koppen
4. Yi-Chuan Chen
5. Jean H. M. Vroomen
6. Mirjam Keetels
7. Carlos Velasco
8. Agnès Alsius

Citations in the corpus

• Assessing the shape symbolism of the taste, flavour, and texture of foods and beverages (2012, background): “Note here that relevant shape information can be conveyed by, or associated with, any abstract imagery present on the label or logo, the shape of the label, or even the very shape of the product packaging itself [9,11-17].”