Park Thaichon

Sociology and Political Science · 2017–2022

A researcher in the Science corpus: 5 papers; trusts 6 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

Whom Park Thaichon trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. Gordon W. Cheung
  2. Linda D. Hollebeek
  3. Tomer Bakalash

Papers from Park Thaichon's perspective

Ordered by how strongly the researchers Park Thaichon trusts endorse each paper. Same corpus, a different order for every researcher.

  1. Testing Mediation and Suppression Effects of Latent Variables
  2. Data Privacy: Effects on Customer and Firm Performance
  3. Augmenting the eye of the beholder: exploring the strategic potential of augmented reality to enhance online service experiences (Journal of the Academy of Marketing Science)
  4. How to Capture the Heart? Reviewing 20 Years of Emotion Measurement in Advertising (Journal of Advertising Research)
  5. CHAPTER TWENTY-SIX. Out of Control: Visceral Influences on Behavior
  6. The Impact of Verbal Anchoring on Consumer Response to Image Ads
  7. How artificial intelligence will change the future of marketing (Journal of the Academy of Marketing Science)
  8. Role of social media in online travel information search
  9. Service Robots Rising: How Humanoid Robots Influence Service Experiences and Elicit Compensatory Consumer Responses (Journal of Marketing Research)
  10. The future of social media in marketing (Journal of the Academy of Marketing Science)

Their papers