Emotion and advertising effectiveness: A novel facial expression analysis approach

By Nicolas D. Hamelin, Othmane El Moujahid, Park Thaichon. 2017

131 citations recorded by the source corpus.

Subfields: Applied Psychology, Cognitive Neuroscience, Marketing

View Paper: https://www.semanticscholar.org/paper/e63a0663b2d2bcf3c1011a0daf4f420eaa6dc0bc

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

1. Ahmed H. Alsharif
2. Aida Azlina Bt. Mansor
3. A. F. Abbas
4. Alharthi Rami Hashem E
5. Rohaizat Baharun
6. J. Ali
7. Nor Zafir Md. Salleh

Citations in the corpus

• Neuroimaging Techniques in Advertising Research: Main Applications, Development, and Brain Regions and Processes (2021, background): “, respiration rate, heart-rate, pupil dilation, fixation, eye movements, blood pressure, facial muscle movement, and perspiration) when consumers are exposed to advertisements [15].”