How to Capture the Heart? Reviewing 20 Years of Emotion Measurement in Advertising

By Karolien Poels, S. Dewitte. Journal of Advertising Research, 2006

456 citations recorded by the source corpus.

Subfields: Clinical Psychology, Marketing, Social Psychology

View Paper: https://www.semanticscholar.org/paper/9452bc80a25f929572f7ea66b30019d97871c343

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Citations in the corpus

Customer experience in tourism: A review of definitions, components, and measurements (2020, background): “…of self-report measures related to their simplicity, low-cost, and measuring multiple concepts in one setting (Paulhus & Vazire, 2007), their limitations do not allow capturing unconscious, affective, and sensorial components of experience or the temporal changes in them (Poels & Dewitte, 2006).”
Emotion and advertising effectiveness: A novel facial expression analysis approach (2017, background): “Poels and Dewitte (2006) posited that emotion is a predictor of advertising effectiveness.”
The Emotions that Drive Viral Video (2013, background): “Nonetheless, Poels and Dewitte (2006), Binet and Field (2007) and Rimé et al. (1992) all draw this same conclusion as Dobele et al. (2007) when discussing the phenomenon of social sharing in the psychology literatures.”
Isn't It Cute: An Evolutionary Perspective of Baby-Schema Effects in Visual Product Designs (2011, unknown): “Therefore, the innate nature of the affective responses could not be accounted for by their method (i.e., rapid and presumably automatic elicitation), as self-report measures of affective or emotional responses are generally biased by conscious thoughts (e.g., Poels & Dewitte, 2006).”
The Role of Emotions in Advertising: A Call to Action (2019, background): “In general emotion literature, different types of emotions are defined (Poels and Dewitte 2006).”
Attention, emotions and cause-related marketing effectiveness (2015, unknown): “The above-mentioned research used surveys and rationalised intentions but, as mentioned, autonomic reactions may escape such assessment methods, yet they are known to influence the final purchasing choice (Poels and Dewitte, 2006; Vieira, 2013).”
Using skin conductance and facial electromyography to measure emotional responses to tourism advertising (2018, background): “First, emotion is usually measured after the advertisement has been displayed to viewers rather than while it is being presented (Poels & Dewitte, 2006).”
Automatic Understanding of Image and Video Advertisements (2017, result): “This is consistent with the “self report” approach used to measure emotional reactions to ads [60].”
Current and potential methods for measuring emotion in tourism experiences: a review (2015, methodology): “…advertising and media have adopted such psychophysiological methods, and found them effective in capturing consumers’ emotional responses to a service experience and advertising stimuli (Chamberlain & Broderick, 2007; Micu & Plummer, 2010; Poels & Dewitte, 2006; Ravaja, 2004; Wang & Minor, 2008).”
Mood measurement with Pick-A-Mood: review of current methods and design of a pictorial self-report scale (2016, unknown): “Furthermore, (especially long) item-based methods have been criticised not only for being generally burdensome and time-consuming (Curren et al., 1995), but also for requiring cognitive processing which may distort the original feelings (Poels & Dewitte, 2006).”