Pamela E. Grimm

Marketing · 2010–2017

A researcher in the Science corpus: 3 papers; trusts 5 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 14 citations into it
• Sociology and Political Science — 12 citations into it
• Organizational Behavior and Human Resource Management — 6 citations into it

Whom Pamela E. Grimm trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Katherine E. Masyn
2. K. Gwet
3. James M. LeBreton

Papers from Pamela E. Grimm's perspective

Ordered by how strongly the researchers Pamela E. Grimm trusts endorse each paper. Same corpus, a different order for every researcher.

1. Latent Class Analysis and Finite Mixture Modeling
2. Handbook of Inter-Rater Reliability: The Definitive Guide to Measuring the Extent of Agreement Among Raters
3. Consumers' Use of Persuasion Knowledge: The Effects of Accessibility and Cognitive Capacity on Perceptions of an Influence Agent
4. The Effects of Brand Relationship Norms on Consumer Attitudes and Behavior
5. THE POWER OF REFLECTION: An Empirical Examination of Nostalgia Advertising Effects
6. Forced Exposure and Psychological Reactance: Antecedents and Consequences of the Perceived Intrusiveness of Pop-Up Ads
7. Answers to 20 Questions About Interrater Reliability and Interrater Agreement
8. The Defensive Consumer: Advertising Deception, Defensive Processing, and Distrust
9. EMA: A process model of appraisal dynamics (Cognitive Systems Research)
10. On the Deceptive Effectiveness of Labeled and Unlabeled Advertorial Formats

Their papers

• Understanding Why Consumers Don't Skip Pre-Roll Video Ads (2017) — 102 citations
• Communal and exchange relationship perceptions as separate constructs and their role in motivations to donate (2010) — 106 citations
• Social Desirability Bias (2010) — 321 citations