THE POWER OF REFLECTION: An Empirical Examination of Nostalgia Advertising Effects

By Darrel D. Muehling, David E. Sprott. 2004

270 citations recorded by the source corpus.

Subfields: Gender Studies, Marketing, Social Psychology

View Paper: https://www.semanticscholar.org/paper/d9cda603c7232896e083282cbecdb6dab19b2571

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Citations in the corpus

Away from “Unified Nostalgia”: Conceptual Differences of Personal and Historical Nostalgia Appeals in Advertising (2010, methodology): “It should also be noted that previous studies (see Muehling and Sprott, 2004) have hypothesised nostalgia’s affect as eliciting a greater number of nostalgic thoughts, as well as a greater proportion of nostalgic thoughts to total thoughts, as one hypothesis.”
Understanding Why Consumers Don't Skip Pre-Roll Video Ads (2017, background): “For example, the affective experience of nostalgia requires self-referencing or reflecting on the past (Muehling and Sprott 2004).”
The Influence of Place Attachment, Ad-Evoked Positive Affect, and Motivation on Intention to Visit: Imagination Proclivity as a Moderator (2020, background): “…specifically, some studies establish that exposure to advertising, which incorporate nostalgic cues, serves as a trigger for activating memories, emotions, and associations related to products from the past (e.g., Merchant et al. 2013; Muehling and Sprott 2004; Muehling, Sprott, and Sultan 2014).”
The value of historical nostalgia for marketing management (2011, methodology): “Kodak is the featured brand in the advertising as this brand is successfully used in previous studies on nostalgia (Muehling and Sprott, 2004).”
Appreciation as Audience Response: Exploring Entertainment Gratifications beyond Hedonism. (2010, background): “…(1987) factor analysis of feelings that participants reported while viewing a series of advertisements revealed a " warmth " factor that included such items as touched, moved, pensive, contemplative, and emotional (see also Burke & Edell, 1989; Escalas & Stern, 2003; Muehling & Sprott, 2004).”
Exploring the Boundaries of Nostalgic Advertising Effects: A Consideration of Childhood Brand Exposure and Attachment on Consumers’ Responses to Nostalgia-Themed Advertisements (2014, background): “…student) samples to demonstrate the effects of nostalgia on marketing outcomes (e.g., Baker and Kennedy 1994; Batcho 2007; Chou and Lien 2010; Evans et al. 2010; Holbrook 1993a; Muehling and Sprott 2004; Pascal, Sprott, and Muehling 2002; Praxmarer and Gierl 2009; Wildschut et al. 2010).”