Haeran Jae

Marketing · 2016–2017

A researcher in the Science corpus: 2 papers; trusts 4 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

Whom Haeran Jae trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. Robert Kozinets
  2. Jill Klein

Papers from Haeran Jae's perspective

Ordered by how strongly the researchers Haeran Jae trusts endorse each paper. Same corpus, a different order for every researcher.

  1. Withholding Consumption: A Social Dilemma Perspective on Consumer Boycotts
  2. The Field behind the Screen: Using Netnography for Marketing Research in Online Communities
  3. Emotional design : why we love (or hate) everyday things
  4. Automated Marketing Research Using Online Customer Reviews
  5. Delight by Design: The Role of Hedonic versus Utilitarian Benefits
  6. Consumer outrage: Emotional reactions to unethical corporate behavior ☆
  7. Predicting the “helpfulness” of online consumer reviews
  8. Brands as Intentional Agents Framework: How Perceived Intentions and Ability Can Map Brand Perception (Journal of Consumer Psychology)
  9. Exploring Motivations For Participation in a Consumer Boycott
  10. Understanding the richness of brand relationships: Research dialogue on brands as intentional agents

Their papers