Consumer responses to functional, aesthetic and symbolic product design in online reviews

By Marina Candi, Haeran Jae, S. Makarem, Mayoor Mohan. 2017

109 citations recorded by the source corpus.

Subfields: Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/cdf1ba2e4165a768b34003624a9a63b621902d33

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Klaus-Peter Wiedmann
2. Jannick Bettels

In Sociology and Political Science

1. Klaus-Peter Wiedmann
2. Jannick Bettels

Citations in the corpus

• Brand logo symmetry and product design: The spillover effects on consumer inferences (2019, background): “These findings further support the relevance of the approach of considering product design along the three dimensions of aesthetics, functionality, and symbolism (Candi et al., 2017; Homburg et al., 2015).”