A. Assaf

Sociology and Political Science · with Brown · 2017

A researcher in the Science corpus: 1 paper; trusts 2 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

Whom A. Assaf trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. Jonah A. Berger
  2. Claude E. Shannon

Papers from A. Assaf's perspective

Ordered by how strongly the researchers A. Assaf trusts endorse each paper. Same corpus, a different order for every researcher.

  1. What Makes Online Content Viral?
  2. On Brands and Word of Mouth
  3. Marketing in Computer-Mediated Environments: Research Synthesis and New Directions
  4. Who “Likes” You … and Why? A Typology of Facebook Fans (Journal of Advertising Research)
  5. Usage, barriers and measurement of social media marketing: An exploratory investigation of small and medium B2B brands
  6. Does Twitter matter? The impact of microblogging word of mouth on consumers’ adoption of new movies (Journal of the Academy of Marketing Science)
  7. Word of mouth and interpersonal communication: A review and directions for future research
  8. Evolution of Marketing as a Discipline: What Has Happened and What to Look Out For
  9. The mathematical theory of communication
  10. The effects of social- and self-motives on the intentions to share positive and negative word of mouth

Their papers