Shijin Yoo

Marketing · 2008

A researcher in the Science corpus: 1 paper; trusts 4 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 12 citations into it
• Organizational Behavior and Human Resource Management — 6 citations into it

Whom Shijin Yoo trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. R. Venkatesan
2. Bart J. Bronnenberg
3. K. Hadri
4. Vincent R. Nijs
5. Jacquelyn S. Thomas

Who trusts Shijin Yoo overall

1. Xueming Luo
2. David Godes

Papers from Shijin Yoo's perspective

Ordered by how strongly the researchers Shijin Yoo trusts endorse each paper. Same corpus, a different order for every researcher.

1. The Category-Demand Effects of Price Promotions
2. A Customer Lifetime Value Framework for Customer Selection and Resource Allocation Strategy
3. Return on Marketing: Using Customer Equity to Focus Marketing Strategy
4. Customer Equity: Building and Managing Relationships as Valuable Assets
5. Balancing Acquisition and Retention Resources to Maximize Customer Profitability
6. A Methodology for Linking Customer Acquisition to Customer Retention
7. The Emergence of Market Structure in New Repeat-Purchase Categories: The Interplay of Market Share and Retailer Distribution
8. Using Online Conversations to Study Word-of-Mouth Communication
9. The Intertemporal Dynamics of Consumer Lock-in
10. Testing The Null Hypothesis Of Stationarity Against The Alternative Of A Unit Root In Panel Data With Serially Correlated Errors

Their papers

• The Impact of Marketing-Induced versus Word-of-Mouth Customer Acquisition on Customer Equity Growth (2008) — 648 citations