Yinghua Huang

Marketing · 2019–2020

A researcher in the Science corpus: 2 papers; trusts 1 researcher and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 45 citations into it
• Sociology and Political Science — 31 citations into it

Whom Yinghua Huang trusts

Their strongest outbound trust, strongest first, inferred from their citations.

1. Martin Eisend (in Marketing)

Papers from Yinghua Huang's perspective

Ordered by how strongly the researchers Yinghua Huang trusts endorse each paper. Same corpus, a different order for every researcher.

1. Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies
2. Common method biases in behavioral research: a critical review of the literature and recommended remedies. (Journal of Applied Psychology)
3. Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility
4. Book Review : Structural Equations with Latent Variables Kenneth A. Bollen New York: Wiley, 1989, 514 pp., approx. $44.95
5. SPSS and SAS procedures for estimating indirect effects in simple mediation models (Behavoir research methods, instruments & computers)
6. Mediation in experimental and nonexperimental studies: new procedures and recommendations. (Psychological methods)
7. When Good Brands Do Bad
8. Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology
9. An Integrative Model Of Organizational Trust
10. Asymptotic and resampling strategies for assessing and comparing indirect effects in multiple mediator models (Behavior Research Methods)

Their papers

• How do tourists' attribution of destination social responsibility motives impact trust and intention to visit? The moderating role of destination reputation (2020) — 261 citations
• Restaurant information cues, Diners’ expectations, and need for cognition: Experimental studies of online-to-offline mobile food ordering (2019) — 109 citations