Tanusree Dutta

Cognitive Neuroscience · 2015–2020

A researcher in the Science corpus: 2 papers; trusts 1 researcher and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

• Cognitive Neuroscience — 10 citations into it
• Experimental and Cognitive Psychology — 7 citations into it

Whom Tanusree Dutta trusts

Their strongest outbound trust, strongest first, inferred from their citations.

1. Gregory S. Berns (in Cognitive Neuroscience)

Papers from Tanusree Dutta's perspective

Ordered by how strongly the researchers Tanusree Dutta trusts endorse each paper. Same corpus, a different order for every researcher.

1. Orbitofrontal Cortex Encodes Willingness to Pay in Everyday Economic Transactions (Journal of Neuroscience)
2. What is "neuromarketing"? A discussion and agenda for future research. (International Journal of Psychophysiology)
3. Neuromarketing: the hope and hype of neuroimaging in business (Nature Reviews Neuroscience)
4. Aesthetic package design: A behavioral, neural, and psychological investigation
5. A Neural Predictor of Cultural Popularity
6. Relative visual saliency differences induce sizable bias in consumer choice
7. Brands on the brain: Do consumers use declarative information or experienced emotions to evaluate brands?
8. What they see is what they get? An fMRI‐study on neural correlates of attractive packaging
9. Consumer Neuroscience: Applications, Challenges, and Possible Solutions
10. New Scanner Data for Brand Marketers: How Neuroscience Can Help Better Understand Differences in Brand Preferences

Their papers

• Linking employee loyalty with job satisfaction using PLS–SEM modelling (2020) — 100 citations
• Neuromarketing and consumer neuroscience: current understanding and the way forward (2015) — 116 citations