What they see is what they get? An fMRI‐study on neural correlates of attractive packaging

By Marco Stoll, S. Baecke, Peter Kenning. 2008

147 citations recorded by the source corpus.

Subfields: Cognitive Neuroscience, Experimental and Cognitive Psychology, Social Psychology

View Paper: https://www.semanticscholar.org/paper/4b158d8bdecc7e0f5abeabdcec5b7f91f5cf6e7f

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Cognitive Neuroscience

1. Sharad Agarwal
2. Tanusree Dutta

In Experimental and Cognitive Psychology

1. Sharad Agarwal
2. Tanusree Dutta

Citations in the corpus

• The contribution of neuroscience to consumer research: A conceptual framework and empirical review (2013, background): “Specifically, attractive packages were associated with significant activations in brain regions involved in the processing of visual stimuli and attention (the occipital lobe and precuneus) compared with unattractive packages (Stoll et al., 2008).”
• Neuromarketing and consumer neuroscience: current understanding and the way forward (2015, background): “2007), product packaging (Reimann et al. 2010; Stoll et al. 2008), brand naming (Hillenbrand et al.”