Rajat Roy
Marketing · 2012–2021
A researcher in the Science corpus: 4 papers; trusts 7 researchers and is trusted by 0 researchers here, as inferred from the citation graph.
Subfields
- Marketing — 54 citations into it
- Organizational Behavior and Human Resource Management — 40 citations into it
- Applied Psychology — 21 citations into it
Whom Rajat Roy trusts overall
Their strongest outbound trust, strongest first, inferred from their citations.
- Andrew F. Hayes
- Joseph F. Hair
- Philip M. Podsakoff
- Susan T. Fiske
- Marko Sarstedt
- Jennifer L. Aaker
- Jörg Henseler
- David E. Sprott
- Amy J. C. Cuddy
Who trusts Rajat Roy overall
Papers from Rajat Roy's perspective
Ordered by how strongly the researchers Rajat Roy trusts endorse each paper. Same corpus, a different order for every researcher.
- Common method biases in behavioral research: a critical review of the literature and recommended remedies. (Journal of Applied Psychology)
- Multigroup Analysis in Partial Least Squares (PLS) Path Modeling: Alternative Methods and Empirical Results
- Value co-creation: concept and measurement (Journal of the Academy of Marketing Science)
- Using PLS path modeling for assessing hierarchial construct models: guidelines and impirical illustration
- Accounting for common method variance in cross-sectional research designs. (Journal of Applied Psychology)
- Inequity In Social Exchange
- PLS-SEM: Indeed a Silver Bullet
- Cognitive and affective trust in service relationships
- Multivariate data analysis : a global perspective
- Trust in leadership: meta-analytic findings and implications for research and practice. (Journal of Applied Psychology)
Their papers
- Enhancing chatbot effectiveness: The role of anthropomorphic conversational styles and time orientation (2021) — 333 citations
- Factors affecting consumer engagement on online social networks: self-congruity, brand attachment, and self-extension tendency (2020) — 128 citations
- Customer engagement behavior in individualistic and collectivistic markets (2017) — 166 citations
- Regulatory focus and preference reversal between hedonic and utilitarian consumption (2012) — 150 citations