Regulatory focus and preference reversal between hedonic and utilitarian consumption

By Rajat Roy, Sharon Ng. 2012

150 citations recorded by the source corpus.

Subfields: Applied Psychology, Marketing

View Paper: https://www.semanticscholar.org/paper/e2d32c5e676a17de7ef5f483f69da04f20dfb487

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Applied Psychology

1. Lei Vincent Huang

In Marketing

1. Lei Vincent Huang
2. Ji Lu

Citations in the corpus

• The Impact of Package Color and the Nutrition Content Labels on the Perception of Food Healthiness and Purchase Intention (2016, background): “In a recent study (Roy & Ng, 2012), participants were asked to categorize food product attributes into hedonic and utilitarian ones in a pretest.”