S. Makarem

Marketing · 2016–2017

A researcher in the Science corpus: 2 papers; trusts 4 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

Whom S. Makarem trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. Jill Klein
  2. Andrew John
  3. Robert Kozinets
  4. S. Merriam
  5. Sankar Sen

Papers from S. Makarem's perspective

Ordered by how strongly the researchers S. Makarem trusts endorse each paper. Same corpus, a different order for every researcher.

  1. Withholding Consumption: A Social Dilemma Perspective on Consumer Boycotts
  2. The Field behind the Screen: Using Netnography for Marketing Research in Online Communities
  3. Automated Marketing Research Using Online Customer Reviews
  4. Emotional design : why we love (or hate) everyday things
  5. Delight by Design: The Role of Hedonic versus Utilitarian Benefits
  6. Consumer outrage: Emotional reactions to unethical corporate behavior ☆
  7. Brands as Intentional Agents Framework: How Perceived Intentions and Ability Can Map Brand Perception (Journal of Consumer Psychology)
  8. Predicting the “helpfulness” of online consumer reviews
  9. Exploring Motivations For Participation in a Consumer Boycott
  10. Understanding the richness of brand relationships: Research dialogue on brands as intentional agents

Their papers