Antecedents to the adoption of augmented reality smart glasses: A closer look at privacy risks

By Philipp A. Rauschnabel, Jun He, Young K. Ro. Journal of business research, 2018

298 citations recorded by the source corpus.

Abstract Numerous research studies and corporate press releases highlight the potential of a new form of wearable device appearing on the technology landscape: augmented reality smart glasses (ARSGs), i.e., digital eyeglasses that integrate virtual information into the user's field of vision. Yet research knows very little about this nascent technology. Therefore, the authors develop and empirically test a theoretical model to assess ARSG usage. Core findings are that expected utilitarian, hedonic, and symbolic benefits drive consumers' reactions to ARSGs. The results also show that the extent to which ARSGs threaten other people's, but not one's own, privacy can strongly influence users' decision making. A qualitative second study identifies multiple explanations for this surprising privacy finding. Theoretical and managerial implications conclude.

Subfields: Information Systems and Management, Sociology and Political Science, Human-Computer Interaction

View Paper: https://www.semanticscholar.org/paper/0ceedeedfa37edca1bab77dfcd9dc59399ecbd4a

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Citations in the corpus

Hey Alexa ... examine the variables influencing the use of artificial intelligent in-home voice assistants (2019, background): “Additionally, Rauschnabel (2018) could not confirm the effect of privacy concerns on an individual’s intention to use smart wearable technology.”
Frontline Service Technology infusion: conceptual archetypes and future research directions (2019, background): “Given these confounding observations, more research is needed to understand how, when and where along the service journey XR may contribute most to the frontline customer experience (see Rauschnabel et al. , 2018 for an initial study on the drivers of AR acceptance).”
Setting the future of digital and social media marketing research: Perspectives and research propositions (2020, background): “It is maybe not surprising that threats to both users’ and other people’s privacy (Rauschnabel et al., 2018) might play a dominant role in these discussions.”
What is XR? Towards a Framework for Augmented and Virtual Reality (2022, background): “For example, Microsoft is promoting their Hololens as a “ Mixed Reality ” device (Rauschnabel, 2018).”