Muhammad Khalid Iqbal

Marketing · 2020

A researcher in the Science corpus: 2 papers; trusts 5 researchers and is trusted by 1 researcher here, as inferred from the citation graph.

Subfields

• Marketing — 46 citations into it
• Organizational Behavior and Human Resource Management — 40 citations into it; #7,009 of 8,741 by trust here, #6,799 by citations
• Strategy and Management — 39 citations into it
• Social Psychology — 5 citations into it

Whom Muhammad Khalid Iqbal trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. C. Bhattacharya
2. Joseph F. Hair
3. Kristopher J Preacher

Who trusts Muhammad Khalid Iqbal overall

1. R. Rather

Papers from Muhammad Khalid Iqbal's perspective

Ordered by how strongly the researchers Muhammad Khalid Iqbal trusts endorse each paper. Same corpus, a different order for every researcher.

1. Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies
2. The Role of Identity Salience in the Effects of Corporate Social Responsibility on Consumer Behavior
3. Co-creation experiences: The next practice in value creation
4. The role of corporate social responsibility in strengthening multiple stakeholder relationships: A field experiment
5. Reflections and Reviews Consumer Culture Theory (CCT): Twenty Years of Research
6. Asymptotic and resampling strategies for assessing and comparing indirect effects in multiple mediator models (Behavior Research Methods)
7. Lateral Collinearity and Misleading Results in Variance-Based SEM: An Illustration and Recommendations (Journal of the AIS)
8. Customer expectations of CSR, perceived service quality and brand effect in Thai retail banking
9. Corporate reputation and customer behavioral intentions: The roles of trust, identification and commitment ☆
10. Rethinking some of the rethinking of partial least squares (European Journal of Marketing)

Their papers

• An assessment of corporate social responsibility on customer company identification and loyalty in banking industry: a PLS-SEM analysis (2020) — 160 citations
• Linking Corporate Social Responsibility to Customer Loyalty through Co-Creation and Customer Company Identification: Exploring Sequential Mediation Mechanism (2020) — 143 citations