Kemal Kurtulus

Marketing · 2010

A researcher in the Science corpus: 1 paper; trusts 1 researcher and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 10 citations into it
• Sociology and Political Science — 9 citations into it
• Strategy and Management — 5 citations into it

Whom Kemal Kurtulus trusts

Their strongest outbound trust, strongest first, inferred from their citations.

1. Ying Fan (in Marketing)

Papers from Kemal Kurtulus's perspective

Ordered by how strongly the researchers Kemal Kurtulus trusts endorse each paper. Same corpus, a different order for every researcher.

1. Consumption symbols as carriers of culture: a study of Japanese and Spanish brand personality constructs. (Journal of Personality and Social Psychology)
2. Destination Personality: An Application of Brand Personality to Tourism Destinations
3. Destination image: towards a conceptual framework.
4. PERSONALITY PROCESSES AND INDIVIDUAL DIFFERENCES An Alternative "Description of Personality": The Big-Five Factor Structure
5. Branding the nation: What is being branded?
6. Do brand personality scales really measure brand personality?
7. Corporate reputation and sustained superior financial performance
8. Shopping risk perceptions: effects on tourists' emotions, satisfaction and expressed loyalty intentions.
9. Brand personality: How to make the metaphor fit?
10. Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers

Their papers

• Branding places: applying brand personality concept to cities (2010) — 257 citations