Branding places: applying brand personality concept to cities

By M. Kaplan, Oznur Yurt, Burcu Guneri, Kemal Kurtulus. 2010

257 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/dc0b21c9838a012af8706bf6ee727455c64d8708

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. José I. Rojas‐Méndez
2. G. Davies

In Organizational Behavior and Human Resource Management

1. G. Davies

In Sociology and Political Science

1. José I. Rojas‐Méndez
2. T. Loo
3. Melisa Mete
4. S. Whelan
5. G. Davies

Citations in the corpus

• Brand personality and brand equity: evidence from the sportswear industry (2015, unknown): “There is evidence of the advantages of focusing on a specific area of application in brand personality research: the more exact semantics of items, facets and dimensions, directly related to the area investigated (Ekinci and Hosany, 2006; Arora and Stoner, 2009; Kaplan et al., 2010; Valette-Florence”
• Brand personality: theory and dimensionality (2018, background): “Others imply such a theory base in their work (Chen and Rogers, 2006; Kaplan et al., 2010;Milas andMla ci c, 2007).”