Alka Munjal
Marketing · 2019
A researcher in the Science corpus: 1 paper; trusts 1 researcher and is trusted by 0 researchers here, as inferred from the citation graph.
Subfields
- Marketing — 9 citations into it
Whom Alka Munjal trusts
Their strongest outbound trust, strongest first, inferred from their citations.
- Yingjiao Xu (in Marketing)
Papers from Alka Munjal's perspective
Ordered by how strongly the researchers Alka Munjal trusts endorse each paper. Same corpus, a different order for every researcher.
- Multivariate Data Analysis (Technometrics)
- Viral Marketing or Electronic Word-of-Mouth Advertising: Examining Consumer Responses and Motivations to Pass Along Email (Journal of Advertising Research)
- The Power of Affect: Predicting Intention (Journal of Advertising Research)
- The Influence of Incidental Affect on Consumers’ Food Intake
- The influence of public self‐consciousness and materialism on young consumers' compulsive buying
- International Principal–Agent Relationships
- Emotional Compatibility and the Effectiveness of Antidrinking Messages: A Defensive Processing Perspective on Shame and Guilt
- Indulgence or Self-Control: A Dual Process Model of the Effect of Incidental Pride on Indulgent Choice
- Shame and Guilt
- Mediation analysis. (Annual Review of Psychology)