Self-consciousness and emotions driving femvertising: A path analysis of women’s attitude towards femvertising, forwarding intention and purchase intention

By D. Kapoor, Alka Munjal. 2019

96 citations recorded by the source corpus.

Subfields: Gender Studies, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/da755b7694ac3f6eb3c07c5833a1c8f97720b411