Randall A. Lewis
Marketing · 2014–2015
A researcher in the Science corpus: 2 papers; trusts 1 researcher and is trusted by 1 researcher here, as inferred from the citation graph.
Subfields
- Marketing — 7 citations into it; #4,028 of 6,289 by trust here, #4,917 by citations
- Management Science and Operations Research — 6 citations into it
- Strategy and Management — 6 citations into it
Whom Randall A. Lewis trusts overall
Their strongest outbound trust, strongest first, inferred from their citations.
Who trusts Randall A. Lewis overall
Papers from Randall A. Lewis's perspective
Ordered by how strongly the researchers Randall A. Lewis trusts endorse each paper. Same corpus, a different order for every researcher.
- Does Management Matter? Evidence from India
- What's Advertising Content Worth? Evidence from a Consumer Credit Marketing Field Experiment
- Do Online Advertisements Increase Political Candidates’ Name Recognition or Favorability? Evidence from Randomized Field Experiments
- Online ads and offline sales: measuring the effect of retail advertising via a controlled experiment on Yahoo!
- Managing with Style: The Effect of Managers on Firm Policies
- Risk Attitudes, Randomization to Treatment, and Self-Selection into Experiments
- Estimating Discrete-Choice Models of Product Differentiation
- Returns to Capital in Microenterprises: Evidence from a Field Experiment (Social Science Research Network)
- Empirically Distinguishing Informative and Prestige Effects of Advertising
- World development report 2005: a better investment climate for everyone
Their papers
- Online ads and offline sales: measuring the effect of retail advertising via a controlled experiment on Yahoo! (2014) — 191 citations
- The Unfavorable Economics of Measuring the Returns to Advertising (2015) — 291 citations