The Unfavorable Economics of Measuring the Returns to Advertising

By Randall A. Lewis, J. M. Rao. 2015

291 citations recorded by the source corpus.

Subfields: Economics and Econometrics, General Decision Sciences, Marketing

View Paper: https://www.semanticscholar.org/paper/abfb63f6708410603ee4413e6e56c5a217aea7a8

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Economics and Econometrics

1. William Rand
2. H. V. van Heerde
3. Roland T. Rust
4. Susan Athey
5. David McAdams
6. Philip J. Reny
7. Jakub Kastl
8. Arnaud Costinot

In General Decision Sciences

1. Susan Athey

In Marketing

1. H. V. van Heerde
2. Roland T. Rust
3. Susan Athey
4. Ming-Hui Huang
5. Arnaud Costinot
6. Peter C. Verhoef
7. Xueming Luo
8. L. Teunter

Citations in the corpus

• The Impact of Machine Learning on Economics (2018, methodology): “Kleinberg et al. (2015) have argued that there is a set of problems where off-the-shelf ML methods for prediction are the key part of important policy and decision problems.”
• Brand Buzz in the Echoverse (2016, background): “McQuarrie et al. (2013) view the internet as enabling “new forms of consumer behavior” (p.”