What's Advertising Content Worth? Evidence from a Consumer Credit Marketing Field Experiment

By Marianne Bertrand, Dean S. Karlan, Sendhil Mullainathan, Eldar Shafir, Jonathan Zinman. 2010

614 citations recorded by the source corpus.

Subfields: Finance, General Decision Sciences, Safety Research

View Paper: https://www.semanticscholar.org/paper/da1d8b602aa1af708c83f3295cc455d748de3ef7

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Citations in the corpus

Household Debt: Facts, Puzzles, Theories, and Policies (2015, background): “The puzzlingly high equilibrium debt burdens and interest rates discussed in Section II, along with strong responses to plausibly uninformative stimuli like reminders (Stango and Zinman 2014a) and some advertising (Bertrand et al. 2010) have helped motivate the growing body of work posits that consu”
Persuasion: Empirical Evidence (2010, background): “Bertrand et al. (2010) randomize the content of direct-mail solicitations sent to customers of a South African lender.”
Marketing Complex Financial Products in Emerging Markets: Evidence from Rainfall Insurance in India (2011, methodology): “3931) and Bertrand et al. (2010). (12)Duflo and Saez (2003), using a similar encouragement design, report that 28% of university employees who were offered $20 to attend a ben-”
Harnessing Emotional Connections to Improve Financial Decisions: Evaluating the Impact of Financial Education through Mainstream Media (2013, background): “In the financial context, Bertrand et al. (2010) and Agarwal and Ambrose (2007) show that persuasive advertising and direct mail solicitation can influence consumer loan contract choices.”
Market inefficiencies and the adoption of agricultural technologies in developing countries 1 (2013, background): “and has been shown to improve adoption outcomes (Rogers 2003; Bertrand et al. 2010).”
Field experiments across the social sciences (2017, background): “…microeconomic RCTs look at household consumption ( Jensen & Miller 2008), water sanitation (Kremer et al. 2011), fertilizer usage (Duflo et al. 2008, 2011), immunization (Banerjee et al. 2010a), HIV prevention (Dupas 2011), borrowing (Bertrand et al. 2010), saving (Karlan et al. 2014), and debt.”
Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook (2018, neutral): “Butters (1977); Grossman and Shapiro (1984)) typically allow for advertising to inform agents only about price and product existence yet, casual observation and several studies in lab settings (c.”
Learning in the Credit Card Market (2013, neutral): “Aide from the papers on Medicare Part D above, see Shui and Ausubel (2004), DellaVigna and Malmendier (2004), Mullainathan and Shleifer (2005), Oster and Morton (2005), Gabaix and Laibson (2006), Jin and Leslie (2003), Koszegi and Rabin (2006), Malmendier and Shanthikumar (2007), Grubb (2009), and B”