Yixing Gao

Marketing · 2014–2016

A researcher in the Science corpus: 2 papers; trusts 1 researcher and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

Whom Yixing Gao trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. Heesup Han
  2. Amy J. C. Cuddy
  3. Sankar Sen
  4. Seoki Lee

Who trusts Yixing Gao overall

  1. Arun T. M.
  2. Puneet Kaur
  3. Heesup Han
  4. Jookyung Kwon

Papers from Yixing Gao's perspective

Ordered by how strongly the researchers Yixing Gao trusts endorse each paper. Same corpus, a different order for every researcher.

  1. Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility
  2. Application of the Theory of Planned Behavior to green hotel choice: Testing the effect of environmental friendly activities
  3. Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies
  4. Efficacy of the Theory of Planned Behaviour: a meta-analytic review. (British Journal of Social Psychology)
  5. The psychology of interpersonal relations
  6. Nature and operation of attitudes. (Annual Review of Psychology)
  7. Satisfaction: A Behavioral Perspective on the Consumer
  8. Book Review : Structural Equations with Latent Variables Kenneth A. Bollen New York: Wiley, 1989, 514 pp., approx. $44.95
  9. Customer-Employee Rapport in Service Relationships
  10. Ensuring greater satisfaction by engineering salesperson response to customer emotions

Their papers