Hyung Seok Lee

Marketing · with Cho · 2009

A researcher in the Science corpus: 1 paper; trusts 2 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 9 citations into it
• Sociology and Political Science — 6 citations into it

Whom Hyung Seok Lee trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Robert Madrigal
2. D. H. Dean
3. Alain d'Astous
4. G. Caprara

Papers from Hyung Seok Lee's perspective

Ordered by how strongly the researchers Hyung Seok Lee trusts endorse each paper. Same corpus, a different order for every researcher.

1. Social identity effects in a belief–attitude–intentions hierarchy: Implications for corporate sponsorship
2. Brand personality: How to make the metaphor fit?
3. Understanding sponsorship effects
4. A scale for measuring store personality
5. Measuring the Multidimensional Nature of Sporting Event Performance Consumption
6. Sponsorship and recall of sponsors
7. Determinants of sports sponsorship response
8. Associating the Corporation with a Charitable Event Through Sponsorship: Measuring the Effects on Corporate Community Relations
9. Brand equity’s influence on responses to event sponsorships
10. Sport Fans: The Psychology and Social Impact of Spectators

Their papers

• The matching effect of brand and sporting event personality: sponsorship implications. (2009) — 148 citations