Wenyu Zhang

Marketing · with Zhang · 2019

A researcher in the Science corpus: 2 papers; trusts 7 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

Whom Wenyu Zhang trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. Yunhi Kim
  2. Shwu-Ing Wu
  3. Deepak Jaiswal

Papers from Wenyu Zhang's perspective

Ordered by how strongly the researchers Wenyu Zhang trusts endorse each paper. Same corpus, a different order for every researcher.

  1. Application of the Theory of Planned Behavior to green hotel choice: Testing the effect of environmental friendly activities
  2. Intention to pay conventional-hotel prices at a green hotel – a modification of the theory of planned behavior
  3. Predicting green product consumption using theory of planned behavior and reasoned action
  4. What affects green consumer behavior in China? A case study from Qingdao
  5. The moderating role of human values in planned behavior: the case of Chinese consumers ' intention to buy organic food
  6. Anticipated emotion in consumers' intentions to select eco-friendly restaurants: Augmenting the theory of planned behavior
  7. Exploring purchase intention of green skincare products using the theory of planned behavior: Testing the moderating effects of country of origin and price sensitivity
  8. Twenty years after Hines, Hungerford, and Tomera: A new meta-analysis of psycho-social determinants of pro-environmental behaviour
  9. Predicting intentions to purchase organic food: the role of affective and moral attitudes in the Theory of Planned Behaviour. (Appetite)
  10. Assimilation of enterprise systems: the effect of institutional pressures and the mediating role of top management

Their papers