Intention to pay conventional-hotel prices at a green hotel – a modification of the theory of planned behavior

By Yunhi Kim, Heesup Han. 2010

662 citations recorded by the source corpus.

Subfields: Management, Monitoring, Policy and Law, Marketing

View Paper: https://www.semanticscholar.org/paper/44d7472779d55dec54ce9686952030a853b57f9c

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Citations in the corpus

Travelers' pro-environmental behavior in a green lodging context: Converging value-belief-norm theory and the theory of planned behavior (2015, background): “Greening in particular is attracting increasing attention in the lodging industry (Chen et al., 2009; Kim & Han, 2010).”
The effect of environmentally friendly perceptions on festival visitors’ decision-making process using an extended model of goal-directed behavior (2012, methodology): “…to elicit a preliminary list of measurement items for this study (Ajzen, 1985, 1991; Ajzen & Madden, 1986; Albayrak, Caber, & Aksoy, 2010; Bagozzi et al., 1998; Bentler & Speckart, 1981; Carrus et al., 2008; Kim & Han, 2010; Lam & Hsu, 2004, 2006; Oh & Hsu, 2001; Perugini & Bagozzi, 2001, 2004).”
Green events, value perceptions, and the role of consumer involvement in festival design and performance (2015, background): “Although the event industry has flourished, consumers have increasingly recognized the seriousness of environmental problems including the depletion of the stratospheric ozone layer, as well as overconsumption of non-renewable resources, and global air pollution (Kim & Han, 2010; Wan, 2007).”
Determinants of Consumers' Green Purchase Behavior in a Developing Nation: Applying and Extending the Theory of Planned Behavior (2017, methodology): “Kim and Han (2010) erceived value Chen and Chang (2012) (A continued)ppendix 1 (continued) Constructs and scale items Sources PV1: the green product's environmental functions provide good value to me.”
Modeling the psychological antecedents to tourists’ pro-sustainable behaviors: an application of the value-belief-norm model (2018, background): “Several studies have drawn on the Theory of Planned Behavior (TPB) (Ajzen, 1991), and its progenitor, the Theory of Reasoned Action, in work exploring tourists’ PEB.”
What make consumer sign up to PHEVs? Predicting Malaysian consumer behavior in adoption of PHEVs (2018, methodology): “The researchers have taken the measurement scale based on the extended Theory of planned behaviour in the Malaysian perspective (Han et al., 2010; Kim and Han, 2010; Jakovcevic and Steg, 2013).”
Developing an extended Theory of Planned Behavior model to predict consumers’ intention to visit green hotels (2014, background): “Previous studies indicate that for those onsumers who concern themselves with the environment will ave favorable attitudes toward eco-friendly products or services ncluding visiting green hotels (e.g., Aman et al., 2012; Han et al., 009; Kim and Han, 2010).”
Drivers of customer decision to visit an environmentally responsible museum: merging the theory of planned behavior and norm activation theory (2017, background): “…of this rational choice model or pro-social model for environmentally sustainable behaviors has been tested in various sectors (see for example Bamberg & Schmidt, 2003; De Groot, Steg, & Dicke, 2007; Kim & Han, 2010; Klöckner & Matthies, 2004; Matthies, Selge, & Klöckner, 2012; Zhang et al., 2013).”
Consequences of “greenwashing” (2015, background): “The Theory of Planned Behavior is often used to explain deeper facets of green consumer behavior such as paying comparable regular hotel prices for a green hotel (Kim and Han, 2010), intention to visit a green hotel (Han et al.”
Examining the effects of environmentally-specific servant leadership on green work outcomes among hotel employees: the mediating role of climate for green creativity (2021, background): “There are growing numbers of hotels taking part in “going green” initiatives to reduce adverse effects on the environment (Abdel-Maksoud et al., 2016; A. Chen & Peng, 2012; Behera, 2015; Y. Kim & Han, 2010).”