Chun-Wei Chang

Marketing · with Zhang · 2020

A researcher in the Science corpus: 1 paper; trusts 1 researcher and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 26 citations into it
• Management Science and Operations Research — 9 citations into it

Whom Chun-Wei Chang trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Koen Pauwels

Papers from Chun-Wei Chang's perspective

Ordered by how strongly the researchers Chun-Wei Chang trusts endorse each paper. Same corpus, a different order for every researcher.

1. The Category-Demand Effects of Price Promotions
2. Using Online Conversations to Study Word-of-Mouth Communication
3. Brand and Quantity Choice Dynamics Under Price Uncertainty
4. Investigating Purchase Incidence, Brand Choice and Purchase Quantity Decisions of Households
5. A Factor-Analytic Probit Model for Representing the Market Structure in Panel Data
6. Prospect theory: An analysis of decision under risk Econometrica 47
7. Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site
8. Word of Mouth for Movies: Its Dynamics and Impact on Box Office Revenue
9. Balancing Profitability and Customer Welfare in a Supermarket Chain
10. Loss Aversion in Riskless Choice: A Reference-Dependent Model

Their papers

• Consumer dynamics: theories, methods, and emerging directions (2020) — 114 citations