Ashish Gupta

Sociology and Political Science · with Alalwan · 2020

A researcher in the Science corpus: 1 paper; trusts 1 researcher and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

• Sociology and Political Science — 34 citations into it
• Marketing — 21 citations into it
• Organizational Behavior and Human Resource Management — 17 citations into it

Whom Ashish Gupta trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Linda D. Hollebeek

Papers from Ashish Gupta's perspective

Ordered by how strongly the researchers Ashish Gupta trusts endorse each paper. Same corpus, a different order for every researcher.

1. Common method biases in behavioral research: a critical review of the literature and recommended remedies. (Journal of Applied Psychology)
2. Multivariate Data Analysis (Technometrics)
3. Consumer engagement in a virtual brand community: An exploratory analysis
4. We Are What We Post? Self‐Presentation in Personal Web Space
5. Emotional Brand Attachment and Brand Personality: The Relative Importance of the Actual and the Ideal Self
6. Demystifying customer brand engagement: Exploring the loyalty nexus
7. Social media in marketing: A review and analysis of the existing literature (Telematics and informatics)
8. Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation
9. Social Identity Perspective on Brand loyalty
10. An Experimental Study of the Relationship between Online Engagement and Advertising Effectiveness

Their papers

• Investigating the antecedents of customer brand engagement and consumer-based brand equity in social media (2020) — 323 citations