Xiaohua Chen
Organizational Behavior and Human Resource Management · with Lee · 2021
A researcher in the Science corpus: 1 paper; trusts 2 researchers and is trusted by 0 researchers here, as inferred from the citation graph.
Subfields
- Organizational Behavior and Human Resource Management — 9 citations into it
Whom Xiaohua Chen trusts overall
Their strongest outbound trust, strongest first, inferred from their citations.
Papers from Xiaohua Chen's perspective
Ordered by how strongly the researchers Xiaohua Chen trusts endorse each paper. Same corpus, a different order for every researcher.
- Common method biases in behavioral research: a critical review of the literature and recommended remedies. (Journal of Applied Psychology)
- Consumer engagement in a virtual brand community: An exploratory analysis
- Exploring the relationship between celebrity endorser effects and advertising effectiveness
- Factors predicting the effectiveness of celebrity endorsement advertisements
- Asymptotic and resampling strategies for assessing and comparing indirect effects in multiple mediator models (Behavior Research Methods)
- Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation
- Engagement, telepresence and interactivity in online consumer experience: Reconciling scholastic and managerial perspectives
- The effectiveness of celebrity endorsements: a meta-analysis (Journal of the Academy of Marketing Science)
- Believing one's own press: the causes and consequences of CEO celebrity
- The effect of celebrity on brand awareness, perceived quality, brand image, brand loyalty, and destination attachment to a literary festival (Journal of Destination Marketing & Management)