Stella Yiyan Li

Journal of Advertising Research · 2007–2010

A researcher in the Science corpus: 3 papers; trusts 2 researchers and is trusted by 4 researchers here, as inferred from the citation graph.

Whom Stella Yiyan Li trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. Molly McLure Wasko
  2. Samer Faraj

Who trusts Stella Yiyan Li overall

  1. Shu-Chuan Chu
  2. Kineta Hung
  3. Christy M. K. Cheung
  4. Yoojung Kim

Papers from Stella Yiyan Li's perspective

Ordered by how strongly the researchers Stella Yiyan Li trusts endorse each paper. Same corpus, a different order for every researcher.

  1. Why Should I Share? Examining Social Capital and Knowledge Contribution in Electronic Networks of Practice (MIS Q.)
  2. Building and testing models of consumer purchase intention in competitive and multicultural environments
  3. Three Rs of Interpersonal Consumer Guilt: Relationship, Reciprocity, Reparation
  4. Complaining to the Masses: The Role of Protest Framing in Customer-Created Complaint Web Sites
  5. The Field behind the Screen: Using Netnography for Marketing Research in Online Communities
  6. Content Analysis: An Introduction to Its Methodology
  7. Individual Centrality and Performance in Virtual R&D Groups: An Empirical Study (Management Sciences)
  8. In good company: how social capital makes organizations work (UBIQ)
  9. Embarrassment in Consumer Purchase: The Roles of Social Presence and Purchase Familiarity
  10. Democratizing innovation (J. Assoc. Inf. Sci. Technol.)

Their papers