Does brand-consumer social sharing matter? A relational framework of customer engagement to brand-hosted social media
By F. Simon, Vesselina Tossan. 2018
248 citations recorded by the source corpus.
Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science
View Paper: https://www.semanticscholar.org/paper/106139fd76f9c96b427a261dc6d3e890f8cb3284
How researchers see this paper
The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.
In Marketing
In Organizational Behavior and Human Resource Management
In Sociology and Political Science
- Philipp A. Rauschnabel
- Pavica Sheldon
- Eline Frison
- Steven Eggermont
- Katherine Bryant
- Benedikt Jahn
- Werner H. Kunz
Citations in the corpus
- What motivates users to hashtag on social media? (2019, background): “A wealth of research has adopted uses and gratifications theory (Katz et al., 1973) to understand why and how people use particular media (e.g., Sheldon & Bryant, 2016; Simon, 2017; Simon & Tossan, 2018).”
- Social Commerce Success: Antecedents of Purchase Intention and the Mediating Role of Trust (2020, unknown): “(Simon and Tossan 2018).”