B. Hou

Marketing · with Chen · 2020

A researcher in the Science corpus: 1 paper; trusts 5 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 20 citations into it
• Organizational Behavior and Human Resource Management — 15 citations into it
• Sociology and Political Science — 12 citations into it

Whom B. Hou trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. S. Jang

Papers from B. Hou's perspective

Ordered by how strongly the researchers B. Hou trusts endorse each paper. Same corpus, a different order for every researcher.

1. Consumer Perceptions of Iconicity and Indexicality and Their Influence on Assessments of Authentic Market Offerings
2. Perceived quality, emotions, and behavioral intentions: Application of an extended Mehrabian-Russell model to restaurants
3. Customer responses to food-related attributes in ethnic restaurants
4. Impact of hotel-restaurant image and quality of physical-environment, service, and food on satisfaction and intention
5. The role of authenticity in mainstream ethnic restaurants: Evidence from an independent full-service Italian restaurant
6. Effects of ethnic authenticity: Investigating Korean restaurant customers in the U.S.
7. Exploring factors on customers’ restaurant choice: an analysis of restaurant attributes (British Food Journal)
8. Tourist loyalty to a local cultural event: The case of Turkmen handicrafts festival
9. Brand Authenticity: Towards a Deeper Understanding of its Conceptualization and Measurement
10. Brand authentication: creating and maintaining brand auras

Their papers

• Perceived authenticity of traditional branded restaurants (China): impacts on perceived quality, perceived value, and behavioural intentions (2020) — 125 citations