Effects of ethnic authenticity: Investigating Korean restaurant customers in the U.S.

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The chain of effects from authenticity cues to purchase intention: The role of emotions and restaurant image (2020, background): “For example, customers’ perceptions of food authenticity and environmental authenticity increase satisfaction levels and consequently affect repurchase intentions (Jang et al., 2012).”
Perceived authenticity of traditional branded restaurants (China): impacts on perceived quality, perceived value, and behavioural intentions (2020, methodology): “Empirically, Jang et al. (2012) and Ryu et al. (2012) noted that high quality of food leads to a higher perceived value of the dining experience.”