Kyounghee Chu

Marketing · 2016

A researcher in the Science corpus: 1 paper; trusts 10 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

Whom Kyounghee Chu trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. D. Fugate
  2. Kristopher J Preacher
  3. Kelly Tian
  4. Martin Eisend
  5. J. Phillips
  6. Roger C. Schank
  7. A. Ruvio
  8. Derek D. Rucker
  9. W. O. Bearden
  10. Andrew F. Hayes

Who trusts Kyounghee Chu overall

  1. Stacy Landreth Grau

Papers from Kyounghee Chu's perspective

Ordered by how strongly the researchers Kyounghee Chu trusts endorse each paper. Same corpus, a different order for every researcher.

  1. Addressing Moderated Mediation Hypotheses: Theory, Methods, and Prescriptions (Multivariate Behavioral Research)
  2. Explanation Patterns: Understanding Mechanically and Creatively
  3. The Role of Explanations and Need for Uniqueness in Consumer Decision Making: Unconventional Choices Based on Reasons
  4. The Match-Up Hypothesis: Physical Attractiveness, Expertise, and the Role of Fit on Brand Attitude, Purchase Intent and Brand Beliefs
  5. The Influence of Self-Construal on Impulsive Consumption
  6. Get It? Got It. Good! Enhancing New Product Acceptance by Facilitating Resolution of Extreme Incongruity
  7. Social Learning Theory
  8. Consumers' Need for Uniqueness: Scale Development and Validation
  9. The Structure of Value: Accounting for Taste George Mandler
  10. Exploring the Cognitive Mechanism that Underlies Regulatory Focus Effects

Their papers