Should Ad Spending Increase or Decrease before a Recall Announcement? The Marketing–Finance Interface in Product-Harm Crisis Management

By Haibing Gao, Jinhong Xie, Qi Wang, Kenneth C. Wilbur. 2015

120 citations recorded by the source corpus.

Subfields: Accounting, Finance

View Paper: https://www.semanticscholar.org/paper/a7d633d5a6ee837ecdfd887ee13b462bc40ee8ec

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Accounting

1. Wonjoo Yun
2. Yan Liu
3. Venkatesh Shankar

In Finance

1. Wonjoo Yun
2. Yan Liu
3. Venkatesh Shankar

Citations in the corpus

• Crisis Management Strategies and the Long-Term Effects of Product Recalls on Firm Value (2017, background): “While the short-term effects of such crises or recalls on firm value have been researched (e.g., Chen, Ganesan, and Liu 2009; Gao et al. 2015; Thirumalai and Sinha 2011), the longterm effects of such recalls on firm value are not well understood.”