Structural models of complementary choices

By Ahmed Khwaja, Vineet Kumar, Andrés Musalem, Kenneth C. Wilbur, Greg M. Allenby, B. Anand. 2014

38 citations recorded by the source corpus.

This article reviews the rapidly growing literature on structural models of complementary choices. It discusses recent modeling developments and identifies promising areas for future research.

Subfields: Management Science and Operations Research, Marketing, Strategy and Management

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Management Science and Operations Research

1. Susan Athey
2. Francisco J. R. Ruiz
3. David M. Blei
4. Guido W. Imbens
5. David McAdams
6. Stefan Wager
7. Philip J. Reny
8. Jakub Kastl

In Marketing

1. Susan Athey
2. Francisco J. R. Ruiz
3. David M. Blei
4. Guido W. Imbens
5. Arnaud Costinot
6. Angelo Mele

In Strategy and Management

1. Francisco J. R. Ruiz
2. David M. Blei
3. Susan Athey
4. Yuliy Sannikov
5. Sylvain Chassang

Citations in the corpus

• SHOPPER: A Probabilistic Model of Consumer Choice with Substitutes and Complements (2017, background): “While the existing literature in economics and marketing usually considers two or three products (Berry et al., 2014), shopper enables considering choices among thousands of products that potentially interact with one another.”
• Testing for Complementarity: Glyphosate Tolerant Soybeans and Conservation Tillage (2015, unknown): “Complementary choices are ubiquitous and appear in consumption problems, production contexts, dynamic choices, and organization design (Berry et al. 2014).”
• Digital marketing: A framework, review and research agenda (2017, unknown): “It can also be viewed as a product line problem where the products are temporal complements (Berry et al., 2014).”