Jonathan Z. Zhang

Marketing · 2020

A researcher in the Science corpus: 1 paper; trusts 1 researcher and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

Whom Jonathan Z. Zhang trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. Koen Pauwels
  2. Tülin Erdem

Papers from Jonathan Z. Zhang's perspective

Ordered by how strongly the researchers Jonathan Z. Zhang trusts endorse each paper. Same corpus, a different order for every researcher.

  1. The Category-Demand Effects of Price Promotions
  2. Using Online Conversations to Study Word-of-Mouth Communication
  3. Brand and Quantity Choice Dynamics Under Price Uncertainty
  4. Investigating Purchase Incidence, Brand Choice and Purchase Quantity Decisions of Households
  5. A Factor-Analytic Probit Model for Representing the Market Structure in Panel Data
  6. Prospect theory: An analysis of decision under risk Econometrica 47
  7. Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site
  8. Word of Mouth for Movies: Its Dynamics and Impact on Box Office Revenue
  9. Balancing Profitability and Customer Welfare in a Supermarket Chain
  10. Return on Marketing: Using Customer Equity to Focus Marketing Strategy

Their papers