Hongxia Zhang

Marketing · 2005–2014

A researcher in the Science corpus: 2 papers; trusts 2 researchers and is trusted by 2 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 5 citations into it; #5,244 of 6,289 by trust here, #4,531 by citations

Whom Hongxia Zhang trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Hean Tat Keh
2. Jun Pang

Who trusts Hongxia Zhang overall

1. Peggy E. Chaudhry

Papers from Hongxia Zhang's perspective

Ordered by how strongly the researchers Hongxia Zhang trusts endorse each paper. Same corpus, a different order for every researcher.

1. On the Use of College Students in Social Science Research: Insights from a Second‐Order Meta‐analysis
2. Customer satisfaction: A meta-analysis of the empirical evidence
3. Customer Reactions to Service Separation
4. Understanding consumer ethical decision making with respect to purchase of pirated software
5. Which Countries Protect Intellectual Property? The Case of Software Piracy
6. The Impact of National Culture on Software Piracy
7. Thinking, Fast and Slow (Development and Learning in Organizations: an international journal)
8. Perceived Value: Mediating Role of Perceived Risk
9. Motivation reconsidered: the concept of competence.
10. Perceptions of Culture in Multicultural Space

Their papers

• Be rational or be emotional: advertising appeals, service types and consumer responses (2014) — 223 citations
• Purchasing pirated software: an initial examination of Chinese consumers (2005) — 304 citations