P. Rodrigues

Marketing · with Rodrigues · 2019

A researcher in the Science corpus: 1 paper; trusts 1 researcher and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

Whom P. Rodrigues trusts

Their strongest outbound trust, strongest first, inferred from their citations.

  1. Aaron C. Ahuvia (in Marketing)

Papers from P. Rodrigues's perspective

Ordered by how strongly the researchers P. Rodrigues trusts endorse each paper. Same corpus, a different order for every researcher.

  1. The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty
  2. Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies
  3. Self‐Construal, Reference Groups, and Brand Meaning
  4. The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands
  5. Is That Car Smiling at Me? Schema Congruity as a Basis for Evaluating Anthropomorphized Products
  6. When Good Brands Do Bad
  7. Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers
  8. You Are What They Eat: The Influence of Reference Groups on Consumers’ Connections to Brands
  9. Common method biases in behavioral research: a critical review of the literature and recommended remedies. (Journal of Applied Psychology)
  10. Introduction to Mediation, Moderation, and Conditional Process Analysis: A Regression-Based Approach

Their papers