Kwasi Owusu-Antwi

Marketing · 2019

A researcher in the Science corpus: 1 paper; trusts 2 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

Whom Kwasi Owusu-Antwi trusts

Their strongest outbound trust, strongest first, inferred from their citations.

  1. G. Özer (in Marketing)
  2. Serkan Aydın (in Marketing)

Papers from Kwasi Owusu-Antwi's perspective

Ordered by how strongly the researchers Kwasi Owusu-Antwi trusts endorse each paper. Same corpus, a different order for every researcher.

  1. The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty
  2. The effect of celebrity on brand awareness, perceived quality, brand image, brand loyalty, and destination attachment to a literary festival (Journal of Destination Marketing & Management)
  3. On the relationship between consumer-brand identification, brand community, and brand loyalty (Journal of Retailing and Consumer Services)
  4. The antecedents of consumer loyalty in retail banking
  5. Specification, evaluation, and interpretation of structural equation models
  6. The analysis of antecedents of customer loyalty in the Turkish mobile telecommunication market
  7. Exploring brand attachment, its determinants and outcomes
  8. What does the brand say? Effects of brand feedback to negative eWOM on brand trust and purchase intentions (Electronic Word of Mouth as a Promotional Technique)
  9. Brand experience effects on brand attachment: the role of brand trust, age, and income (European Business Review)
  10. The Effects of Brand Experiences, Trust and Satisfaction on Building Brand Loyalty; An Empirical Research On Global Brands

Their papers